Thriftero
is a marketing tool
Marketing Ideas for Realtors
Practical ways to demonstrate your expertise, connect with potential buyers and sellers, grow your audience, and generate real estate leads.
Real estate is a trust-based business. Potential clients want to work with someone who understands the market, communicates clearly, and can guide them through an important financial decision.
Your marketing does not always need to begin with a sales pitch. You can attract potential clients by sharing something useful, such as a home-buying checklist, property viewing worksheet, seller guide, neighborhood comparison tool, or consultation.
With Thriftero, you can turn those resources into promotions. A visitor can unlock the benefit by submitting their name and email address through an email gate, or by using a social media promotion instead.
Offer a first-time homebuyer checklist
Buying a home can feel overwhelming, especially for someone going through the process for the first time. A clear checklist can help potential buyers understand the basic steps while positioning you as a useful source of guidance.
A downloadable PDF covering budgeting, mortgage pre-approval, property searches, home tours, inspections, offers, closing preparations, and moving.
Why this works
Someone downloading a home-buying checklist may already be thinking seriously about purchasing a property. The resource gives you a natural way to introduce your services before the person is ready to choose an agent.
Create an email-gated PDF promotion
- Create your checklist and export it as a PDF.
- Upload the PDF to Google Drive, Dropbox, or your own website.
- Make sure anyone with the link can open or download the file.
- Create a new promotion in Thriftero.
- Enable the email gate.
- Add the public PDF link as the benefit revealed after the visitor submits their name and email address.
- Once the promotion is ready, copy your Thriftero promotion link and share it through Instagram, Facebook, your website, email, paid ads, and WhatsApp.
Suggested promotion setup
- Promotion title
- Free First-Time Homebuyer Checklist
- Visitor action
- Submit their name and email address
- Unlocked benefit
- Public Google Drive, Dropbox, or website PDF link
- Where to share it
- Instagram, Facebook, your website, email, paid ads, and WhatsApp.
Share a property viewing checklist
Buyers can become distracted by staging, decorations, or individual features during a property tour. A viewing checklist helps them examine the home more carefully and remember important questions.
A printable worksheet covering the property condition, room sizes, storage, natural light, utilities, appliances, exterior areas, parking, noise, and questions for the seller or listing agent.
Why this works
This resource is useful when someone has moved beyond casually browsing listings and has started visiting properties. It can help generate contact with buyers who may soon need representation.
Unlock a printable home-viewing worksheet
- Create the checklist as a printable PDF.
- Include space for visitors to record notes about each property.
- Add your business name and contact information to the document.
- Upload the PDF to a publicly accessible location.
- Create an email-gated promotion in Thriftero.
- Add the PDF link as the unlocked benefit.
- Once the promotion is ready, copy your Thriftero promotion link and share it through Instagram, Facebook, your website, email, paid ads, and WhatsApp.
Suggested promotion setup
- Promotion title
- Free Property Viewing Checklist
- Visitor action
- Submit their name and email address
- Unlocked benefit
- Link to the printable property-viewing worksheet
- Follow-up opportunity
- Invite the lead to discuss homes they are considering
Offer a home seller preparation guide
Many homeowners do not know what they should repair, organize, clean, or prepare before putting a property on the market. A simple seller guide can help them begin the process while demonstrating your experience.
Topics you could include
- Decluttering and organizing each room.
- Minor repairs and maintenance.
- Improving curb appeal.
- Preparing the home for listing photographs.
- Making the property easier to show.
- Gathering important property documents.
- Questions to discuss with a real estate professional.
This type of guide allows you to connect with homeowners before they officially list their property or begin interviewing agents.
Create a downloadable seller guide
- Create a short guide explaining how homeowners can begin preparing a property for sale.
- Export it as a branded PDF with your business name and contact information.
- Upload it to a publicly accessible location.
- Create an email-gated promotion in Thriftero.
- Add the PDF link as the benefit.
- Once the promotion is ready, copy your Thriftero promotion link and share it through Instagram, Facebook, your website, email, paid ads, and WhatsApp.
Suggested promotion setup
- Promotion title
- Free Guide to Preparing Your Home for Sale
- Visitor action
- Submit their name and email address
- Unlocked benefit
- Link to the home seller preparation PDF
- Follow-up opportunity
- Invite the homeowner to schedule a seller consultation
Create a neighborhood comparison worksheet
Buyers often compare several communities before deciding where to focus their search. A neighborhood worksheet can help them organize information and identify which location best fits their priorities.
A printable PDF or editable spreadsheet with space to compare commute times, transportation, property types, local services, recreation, taxes, monthly costs, and other personal priorities.
Why this works
A comparison worksheet can attract buyers who have decided to move but have not yet chosen a specific community. It also gives you an opportunity to demonstrate your knowledge of the areas you serve.
Unlock a worksheet visitors can copy or download
- Create the worksheet as a PDF, Excel file, or Google Sheet.
- Include several blank columns so visitors can compare different communities.
- If you use Google Sheets, create a clean master version that visitors can copy.
- Set the sharing permissions so anyone with the link can view it.
- Create an email-gated promotion in Thriftero.
- Add the worksheet link as the unlocked benefit.
- Once the promotion is ready, copy your Thriftero promotion link and share it through Instagram, Facebook, your website, email, paid ads, and WhatsApp.
Suggested promotion setup
- Promotion title
- Free Neighborhood Comparison Worksheet
- Visitor action
- Submit their name and email address
- Unlocked benefit
- Google Sheets, Excel, or downloadable PDF worksheet
- Additional message
- Use the worksheet to compare the areas you are considering
Promote a free real estate consultation
Some buyers and sellers need guidance but are not yet ready to commit to an agent. A short consultation gives them a low-pressure way to explain their plans, ask initial questions, and learn how you may be able to help.
Invite potential clients to discuss whether they are buying, selling, relocating, investing, or simply exploring their options.
Why this works
A consultation creates direct contact with someone who may need real estate services. It can also help you understand the person’s goals before scheduling a longer meeting or property appointment.
Reveal your booking link through a promotion
- Create a booking page using Calendly, a Google Calendar appointment schedule, or another appointment service.
- Define the duration of the consultation and your available times.
- Create a promotion in Thriftero.
- Use a social media promotion, or enable the email gate when you also want to capture the lead before revealing the booking link.
- Add your booking-page link as the unlocked benefit.
- Once the promotion is ready, copy your Thriftero promotion link and share it through Instagram, Facebook, your website, email, paid ads, and WhatsApp.
Suggested promotion setup
- Promotion title
- Free 15-Minute Real Estate Consultation
- Visitor action
- Submit an email address or follow a social media account
- Unlocked benefit
- Calendly or appointment-booking link
- Where to share it
- Property posts, your website, Instagram, Facebook, paid ads, and WhatsApp.
Adapt these ideas to different real estate audiences
The same basic resource can be made more relevant by changing its title, examples, and content for a specific type of client.
First-time buyers
Homebuyer checklist, property viewing worksheet, or introductory consultation.
Home sellers
Seller preparation guide, listing checklist, or consultation.
Relocating clients
Moving checklist, neighborhood comparison worksheet, or area guide.
Real estate investors
Property comparison worksheet, viewing checklist, or consultation.
Renters
Rental search checklist, application guide, or neighborhood worksheet.
Where to share your promotion
Thriftero gives you a public promotion link. It does not automatically distribute the promotion, so the final step is to share that link wherever potential clients already see your business.
- Instagram bio, property posts, Stories, and Reels.
- Facebook posts and business pages.
- Your real estate website and agent profile pages.
- Email newsletters and email signatures.
- Property listing descriptions where external links are permitted.
- Paid advertising.
- WhatsApp messages.
Share your promotion wherever your audience already interacts with your business. Your promotion link can be used across your website, social media, email campaigns, and other digital channels.
Turn one useful resource into a complete promotion
Thriftero gives you a simple way to place a useful resource, booking link, consultation, or other benefit behind a promotional page.
Create your promotion.
Choose what the visitor receives.
Use an email gate or a social media promotion.
Copy and share your promotion link.
Thriftero does not automatically publish your promotion or find clients for you. It provides the promotional page and exchange mechanism that helps you use attention from your website, social media, advertising, events, email, or printed materials more effectively.
After creating a promotion, copy its public Thriftero link and share it wherever your audience already sees your business.
Frequently asked questions
What is the best lead magnet for a realtor?
A first-time homebuyer checklist is usually a strong starting point because it addresses a common need, is easy to create, and can be delivered as a simple PDF.
Do I need to upload the PDF directly to Thriftero?
No. You can upload the PDF to Google Drive, Dropbox, your website, or another file-hosting service, then place its public link inside your Thriftero promotion.
How do I make a Google Drive file available?
Change the file's sharing permission so anyone with the link can view it. Test the link in a private browser window before adding it to your promotion.
Does Thriftero verify that someone followed my social media account?
No. Thriftero can direct visitors through a social media promotion, but actions completed on external social platforms are not verified by Thriftero.
Does Thriftero send follow-up marketing emails to my leads?
No. Thriftero can collect and store lead information connected to your promotion and make it available for export. Your business is responsible for follow-up communication and for complying with applicable consent, privacy, and anti-spam requirements.
Should my real estate guide include legal or financial advice?
Keep your resource focused on general educational information and your own real estate services. Encourage visitors to consult an appropriate licensed professional for legal, tax, mortgage, or financial advice.
Do I need to offer a discount?
No. Checklists, worksheets, guides, consultations, booking links, and other useful resources can provide value without reducing your commission or service price.
Where should I share my Thriftero promotion?
Copy the public promotion link and share it through Instagram, Facebook, your website, email, paid ads, and WhatsApp.
Should I use the same promotion for buyers and sellers?
You can use one general promotion, but separate promotions for buyers, sellers, investors, renters, and relocating clients usually allow you to use a more relevant message.